# Welcome to PROOF Backing builders. Rewarding believers. The standard for fair, community-driven launches. ## Overview PROOF is a leading Web3 incubator focused on helping founders of utility-based crypto projects launch securely and grow sustainably. With a proven launch model, industry-leading advisory and marketing expertise, and an ever growing loyal investor community, PROOF ensures every project we support is launch-ready and positioned for long-term, sustainable success. {% embed url="" %} For investors, PROOF offers early access to rigorously vetted, top-quality utility-based projects. Our launches provide strong rug protection, with audited contracts and KYC-verified teams. We boast one of the most lucrative revenue-sharing models in Web3, having distributed over 350 ETH to the community since our launch. If you're building something powerful or looking to back the next big thing - you're in the right place. We’re an ecosystem built on trust, transparency, and aligned incentives, where both founders and the community win together. > PROOF isn’t just a launchpad, it’s a builder’s ally. Their due diligence, support, and integrity make them true partners in success. JP and the team team stays by your side, supporting you beyond launch with real commitment to builders. 🙏 > > — Wassim, [Quick Sync](https://proofplatform.io/projects/quick-sync) > PROOF Platform has been a true blessing for us. JP's guidance, ongoing support and the team’s dedication have been key building the foundation for our success. PROOF is unmatched. 💎 > > — Abbas, [dMarketplace](https://proofplatform.io/projects/dmarketplace-token) > Hypr was launched with Proof in August 2025, and the experience has been excellent. It only took us a short time to adapt to their workflow, and from day one the team showed they are true experts. They’re fast to act, insightful, and genuinely decent people to work with. Shoutout to JP for being awesome - we’re very happy with the collaboration. > > — David Salim, [Hypr.Fund](https://proofplatform.io/projects/hypr) # Why Founders Choose PROOF A Web3 incubator built to empower founders and redefine how new early-stage crypto projects go to market. ## **The Problem** Launching a Web3 project is difficult, especially when you’re starting from zero. Most early-stage teams struggle to build momentum, attract capital, and reach a real audience before launch. This is the cold-start problem, and it’s one of the biggest reasons good projects fail early. That's where PROOF comes in. #### PROOF solves the cold-start problem for Web3 founders. By combining full incubation and advisory support, instant investor exposure and credibility, and a curated launch process, PROOF gives founders a safer, more effective way to bring new Web3 projects to life. ### What We Offer For many launch platforms in the space, your launch is the finish line. They launch your token, collect their fees, and move on to the next. The result? Founders are left without the ongoing support, strategy, or resources they need to sustain momentum and build long-term success. At PROOF we give early-stage project teams the support, visibility, and structure they need to launch successfully, and grow sustainably. * **Full Incubation & Advisory (Pre + Post-Launch)** From tokenomics and contract setup to messaging, branding and community growth, we provide hands-on support at every stage. * **We Ensure You’re Launch-Ready** We work with teams to make sure every key component is in place before going live - preventing rushed launches and early loss of momentum. * **Marketing & KOL Network Access** Access to our vetted network of KOLs and marketing partners to optimize your reach and visibility before and after launch. * **Instant Access to Our Loyal Community of Investors** Avoid launching to an empty room. PROOF connects you directly to our loyal community of investors ready and waiting to buy PROOF launched tokens. * **Market-Making** We can assist in building a smoother trading environment and long-term price resilience from day one. At PROOF, we work with teams to transform early-stage ideas into launch-ready projects, equipping you with the strategy, support, and community to succeed at every step. Consider us your trench warriors! \
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# Our Launch Model All of our launches are community-driven fair launches. Launching a token today isn’t just about deploying a token contract, it’s about cutting through the noise, driving attention, and building sustainable momentum from day one. With over 5,000 new tokens launching daily, most new projects struggle to stand out long enough to build traction. PROOF was built to change that. **Solving the Attention Problem** 99% of new crypto launches fail because they never capture attention. No attention means no volume, no volume means no revenue, and without momentum, even great ideas fade fast. PROOF solves this by giving founders immediate visibility and credibility through our extensive investor network and ever growing community. No more launching into the dark. **Raising Alternative Capital** Instead of relying on risky pre-sales or early VC rounds, PROOF helps founders build their treasury through volume and tax-based revenue. This model lets projects raise capital organically while protecting their communities from unnecessary sell pressure or token dilution. **The PROOF Playbook** Our launch model combines **incubation, strategy, and execution** or what we call the PROOF Playbook. From pre-launch planning to post-launch scaling, our team works closely with project teams to prepare them for every phase of going live.
We focus on: * Comprehensive pre-launch incubation and advisory * Access to top-tier KOL and marketing networks * Market-making and liquidity support * Long-term growth strategies beyond day one **Community-Driven Launches** Every PROOF launch is powered by our investor community - thousands of engaged community members ready to support our launches. Our **PROOF Pass** NFT grants dedicated investors early access to launches, helping teams establish a strong foundation of committed holders. **A Proven Track Record** Since 2022, PROOF has launched many projects that have gone on to achieve strong liquidity, high market caps, active communities, and sustained growth. Our approach has made PROOF the standard for fair, secure, and community-driven launches in Web3. # Our Requirements Want to join our incubation program? **Getting Selected** At PROOF, we don’t work with just any project - we launch the ones built to last. Every project we incubate goes through a careful selection process to ensure it aligns with our standards of quality, innovation, and long-term potential. Our goal is to back founders who are solving real problems and ready to execute with conviction. **Our Requirements** To be considered for incubation, your project must meet a few non-negotiable criteria: * **A strong, committed team** with a long-term vision and proven ability to deliver * **A real problem solved in a unique way**, not just another copy-paste idea * **A working product or MVP** that can be tested and validated pre-launch * **Willingness to launch the PROOF way**, including full KYC, vesting structure, and transparent deployment **How to Apply** Think you and your team have what it takes? Fill out our short application form and tell us what makes your project stand out. The more detailed you are, the better.\ Our team typically reviews applications within 24 hours and follows up via Telegram for additional questions or to schedule a pre-screening call. Apply here: [apply.proofplatform.io](https://apply.proofplatform.io) > Only a handful of projects make it through — but those that do gain access to one of the most effective incubation and launch ecosystems in Web3. # Apply & Contact Links If you are building something innovative and are interested in applying to join our incubation program as you prepare for launch, check out the links below ↓ #### **Apply to join our incubation program using the form below.** Once you have completed the form, a team member will be in touch and you may be invited for an initial screening call.\ \ 🔗 [**https://apply.proofplatform.io**](https://apply.proofplatform.io/) **↗** ### Questions? Contact Santos. If you have any further questions or would simply like to learn more about the benefits of joining our incubation program, you can reach out to Santos on Telegram using the link below. He's the first point of contact for any new teams wishing to enquire about launching on PROOF. 🔗 [**https://t.me/SantosPryme**](https://t.me/SantosPryme) **↗** ### Direct Message to JP If you have any pressing concerns and want to speak directly with PROOF founder JP, you can contact him, via Telegram. Just keep in mind you will most likely receive a faster response from Santos.\ \ 🔗 [**https://t.me/JP\_PROOF**](https://t.me/JP_PROOF) **↗** # Investors # Why Invest in PROOF Launches The fastest growing incubator and launch platform in crypto. ### Why investors gravitate towards PROOF launches PROOF is known for high-quality launches that provide strong hard rug protection to investors. Our mission is to provide our community with a safe hub for top-quality, vetted utility projects where they can invest with confidence. What you can expect when investing in a PROOF launch: **Fully Vetted & KYC’d Teams**\ We don’t let just anyone through the gate. Every project we launch goes through a full internal screening and strict due diligence process before being accepted into our incubation program. Every team is also KYC-verified via Assure DeFi before they launch ensuring an accountability trail in the unlikely event of fraud. **100% Rug-Proof & Audited Contracts**\ Every one of our launches is backed by custom-made and audited token contracts with built-in safety parameters providing full hard rug protection. Our contracts prevent malicious actions like liquidity pulls, hidden token mint functions, honeypots and tax manipulation. **A Safe Hub for Early-Stage Opportunities**\ Investors gain access to credible, early-stage utility projects - without the usual risk associated with open-launch environments. **Built-In Supply Lockups & Multisig Control**\ We recently introduced stronger security protocols around our launches meaning they are now fully rugproof for 6 months post launch. We have enforced team token supply lockups with extended vesting periods and multi-sig controlled access with PROOF team sign-offs. Learn more on the recent changes here: **Lucrative Revenue-Share Model**\ We offer one of the most rewarding revenue-share models in Web3. PROOF distributes 25% of all revenue earned to stakers of the $PROOF token, with another 25% allocated for $PROOF buybacks. Since our launch, we have shared over 358 ETH with our community, amounting to over US$1.5M. Unlike other launch platforms that exclude their communities, we share in our successes with $PROOF holders. # The PROOF Pass Your ticket to early-access on all PROOF launches. The PROOF Pass is an exclusive membership NFT - limited to just 222 passes - that unlocks premier access across all PROOF platform launches. Holding a PROOF Pass grants guaranteed whitelist access to every PROOF launch - ensuring you never miss early entry on our top-tier projects. As a PROOF Pass holder, you’re more than just an investor - you’re the cornerstone of the PROOF community. #### Key Benefits * Early Access: PROOF Pass holders wallets are automatically whitelisted for all launches. * Private Community: Access an exclusive Telegram group reserved for pass holders to talk PROOF launches, share ideas, and generally talk about everything crypto. Trust us when we say you’ll find many chads in there. * Instant Alerts: Get instant alerts once a PROOF token goes live, including early contract addresses. Stay ahead of the crowd. * Exclusive Alpha: Receive in-depth alpha and insights into our new launches before they go public. * Lifetime Utility: PROOF Passes grant ongoing access and can be resold on platforms like OpenSea if you wish. **Pass holder reputation & market impact**\ PROOF Pass holders have become the backbone of every launch, building a reputation for long-term support and diamond hands. PROOF Pass holders are generally whale-tier investors who provide projects with stability and breathing room to grow. The PROOF Pass group has developed a culture of strong support for our launches with a heavy focus on responsible selling to help give our projects the highest chance of succeeding. Their collective track record demonstrates a commitment to high-quality projects, resulting in better distribution and higher market caps for partner projects.
#### The PROOF Advantage Because of these attributes, top teams now seek PROOF as their launch platform, knowing they’ll be backed by trusted holders and positive momentum. The PROOF Pass has quietly become one of the most coveted and valuable membership NFTs in crypto, drawing more high-quality projects to launch with PROOF. You can grab a PROOF pass here: Already purchased a PROOF pass? Join the private TG group for Pass holders: [Join here](https://telegram.me/collablandbot?start=VFBDI1RFTCNDT01NIy0xMDAyMDQ4MzMxOTA2) \
# $PROOF Token & Utility Overview of the $PROOF tokenomics. The $PROOF token sits at the heart of the PROOF ecosystem, aligning the success of our launches with the success of our community. #### Here is a quick overview of $PROOF tokenomics and distribution: * Total supply = 100,000,000 $PROOF * Circulating supply = 30,800,000 $PROOF * Token Tax = 5/5% * Token Contract: 0x9b4a69de6ca0defdd02c0c4ce6cb84de5202944e > **Nearly 70% of holder supply is staked**, showing how strongly our community believes in the long-term vision of PROOF. ## Utility that pays #### 1. Revenue Share: Stake $PROOF to earn $ETH $PROOF is built to reward loyalty. Stakers earn **25% of all platform revenue** from launches - real sustainable ETH rewards from real volume. Since we launched, over **350 ETH (≈$1.5M USD)** has already been distributed to $PROOF stakers, meaning it's one of the most rewarding revenue share models in Web3.
To stake your $PROOF or take a look at our project rewards leaderboard, head here: #### 2. $PROOF Buybacks **25% of all platform revenue is allocated to the PROOF Buyback Wallet.** These funds are used to perform strategic buybacks of $PROOF, creating consistent buy pressure and supporting long-term chart health. Here's a link to the PROOF buyback wallet: # The PROOF Flywheel Supercharging the PROOF ecosystem. The PROOF ecosystem is designed around a self-reinforcing economic loop we call The PROOF Flywheel. It aligns incentives between founders, the PROOF community, and the platform itself, creating compounding long-term value with every successful launch. At the core of this flywheel is our new revenue model, which allocates a portion of all launch-generated fees toward buybacks of the $PROOF token. This structural change strengthens the token economy, enhances chart performance, and accelerates growth across the entire ecosystem. {% embed url="" %} ### Old Model vs New Model Historically, our revenue split focused only on two areas: * Company operations * Revenue share with PROOF stakers This model worked, but it didn’t actively support the $PROOF chart or reinforce long-term token demand. Our new model introduces a third pillar: #### 25% of all PROOF revenue is now allocated to buybacks of $PROOF. This means: * Continuous buy pressure on $PROOF * A growing locked supply (through staking) * Healthier, more stable chart performance * Stronger incentives for both investors and new projects This shift turns every successful launch into a direct driver of long-term value for $PROOF holders. #### The Buyback Effect Every time a project launches through PROOF, the platform earns fees. A portion of those fees is automatically set aside to buy $PROOF from the open market.\ This creates steady, ongoing buy pressure, which helps support the token price over time. Here’s how the cycle works: * Each new launch generates fees * A portion of those fees are used to buy $PROOF * Buybacks support price appreciation * Higher token value attracts more attention * More attention leads to stronger teams launching * Stronger launches generate even more fees This becomes a compound loop where each new project strengthens the $PROOF token - and the stronger the token becomes, the more attractive PROOF is to both founders and investors.
### How the PROOF Flywheel Works The flywheel operates in eight repeating steps, each reinforcing the next: **1. Launch** A new project goes live through PROOF’s incubator. **2. Fees Collected** Volume and fees generated during the launch contribute to PROOF’s total revenue. **3. Locked Supply** People stake their $PROOF to receive their portion of the revenue share, increasing locked supply and reducing sell pressure. **4. Revenue Share Distributed** PROOF stakers earn a portion of all launch volume, enhancing long-term holding incentives. **5. Buybacks** A dedicated share of all revenue is used to buyback $PROOF from the open market. **6. Higher $PROOF Price** Consistent buy pressure and reduced circulation help strengthen chart performance over the long-term. **7. Increased Attention** A healthier chart draws more investors, KOLs, and communities into the ecosystem. **8. Attracting New Teams** Founders see the performance and support PROOF provides, leading to more applications, better projects, and an expanding pipeline. And then the cycle repeats - every new launch accelerates the entire ecosystem.
#### Why This Matters The PROOF Flywheel transforms the launch process from a one-time event into a perpetual value engine: * Founders win by accessing a launch partner that brings attention, liquidity, and long-term support. * Investors win through revenue share and strengthened token economics. * PROOF wins by attracting higher-quality projects, increasing volume, and scaling sustainably. And because buybacks are built into the model itself, the flywheel becomes self-propelling, compounding the benefits with each successful launch. Watch PROOF founder JP break down in full our recent changes to tokenomics and fee structures here: {% embed url="" %} # How to Stake your $PROOF How to stake your $PROOF to share in the daily trading volume of all PROOF launched tokens. This help guide assumes you have bought $PROOF already. If not, buy some $PROOF and then come back here. **Buy PROOF** **↗** ## How to stake your $PROOF 1. Head over to the staking dashboard: [**https://stake.proofplatform.io/** ](https://stake.proofplatform.io/)**↗** 2. Connect your wallet.
3. Once your wallet is connected, navigate to the "Stake & unstake" tab.
4. Enter the amount of $PROOF that you'd like to stake. If you want to stake it all, simply click that "Max" button. 5. Then, click the blue "Stake" button. 6. You'll be prompted to sign a transaction in your wallet. 7. Your $PROOF is now staked! 🎉 8. You'll now start to see your rewards accrue (paid in ETH), and at any time you can click "Claim rewards". You'll pay a small amount of gas each time you want to claim your rewards.
Remember, the more $PROOF you stake, the greater your rewards as you'll own a greater percentage of the "staked pool". ## How to unstake your $PROOF It's important to note that there's a 48 hour unstaking period. This is to prevent people "gaming the system" and only staking their $PROOF to take advantage of a big upcoming launch. To unstake your $PROOF: 1. Go to the staking dashboard: [**https://stake.proofplatform.io/** ](https://stake.proofplatform.io/)**↗** 2. Connect your wallet. 3. Navigate to the "Stake & unstake" tab. 4. Click on the "Unstake" tab.
5. Enter the amount of $PROOF you want to unstake. Click that "Max" button to unstake it all. 6. Click the blue "Unstake" button. 7. You'll then be prompted to sign a transaction in your wallet. 8. Head back over to the "Stake" tab, and you'll see the amount of tokens that are in the "Unstaking period", along with how many hours you have left until it becomes unstaked.
9. After the unstaking period has passed, you can now click "Claim it now". 10. You'll sign a transaction in your wallet. 11. Your $PROOF tokens will then be sent back to your wallet.
# The Team What sets PROOF apart isn’t just our launches - it’s the team behind it. Behind PROOF is a team with deep roots in Web3, backed by over a decade of real-world experience building and scaling tech businesses in Web2. From smart contract engineering to business scaling, marketing, and product development, our team has built, shipped, and grown successful products long before we built PROOF. Now we help founders do the same so they can launch with confidence and set up for long-term success. Meet the team below ↓ ![](/files/bp1BiibksLmx6Lr2asw6) ## Jonathan Peacock (Founder) Jonathan ("JP") has dedicated nearly 15 years to building and scaling web-based businesses. He sold his last company to [Joann](https://www.joann.com/), a well-known NASDAQ-listed retailer in the U.S. JP co-founded the first subscription financial metrics platform for Braintree, which was swiftly acquired by [Profitwell](https://www.profitwell.com/recur/all/btmetrics). Following this acquisition, he joined Profitwell's Advisory Board. Profitwell was recently sold to [Paddle](https://www.paddle.com/) for $200 million. Previously, JP was the CEO of another tech startup that raised millions and was ultimately sold to a company listed on the Australian Stock Exchange. He has provided advisory services to Australia's largest companies and conducted growth-focused workshops for Google. He also co-founded [Hana](https://hanawallet.io/), a multi-chain wallet, and helped secure its initial funding round before transitioning out of the company. Since then, over the past 3+ years, he has focused entirely on building PROOF into one of the leading incubators in Web3 - a platform that has already distributed over US$1.5M in revenue share back to the PROOF community. \ 🔗 [**View JPs LinkedIn**](https://www.linkedin.com/in/jonathanpeacock/) **↗** ![](/files/o2m6X8fpnOVFBnL9QzJf) ## Ozgur - Partner Ozgur oversees new PROOF launches KOL, marketing strategies and overall advisory on our incubated projects. With a deep and broad network in the onchain space and data driven approach, he brings performance data, audience insights, and campaign execution to every new project launch. ![](/files/lLlMRoP6C29QgPPES93Q) ## Duke - Partner Meet Duke, PROOF’s Technical Wiz. With 20+ years across TradFi and 15+ in Crypto — including 15+ years trading equity & credit volatility at a global investment bank — Duke brings deep market structure insight to PROOF. A developer fluent in Solidity, JS, Python, Golang & Rust, he designs data-driven token economies that sustain long-term ecosystem health. ![](/files/SFOJbVdDH1bmA8bQKxLS) ## Santos - KOL Management & EA to JP Santos manages PROOF’s growing KOL network, acting as the point of coordination between project teams and KOLs. He also works directly with JP as his executive assistant, helping manage core operations. ![](/files/38dhHp22e86I3t1htKOn) ## Benji - Lead Engineer Benji is responsible for building out the PROOF Platform, and it’s associated tools and features. ![](/files/ijiblUuhZM3BJC7sTLo0) ## Hester - Social Media & Community Lead Hester is PROOF's social media lead and community manager. When the Aussie part of the team sleep, Hester is there to help! # Referral Program Refers projects to PROOF and earn. Help us grow the PROOF ecosystem and get rewarded for it. If you refer a project to PROOF that successfully completes our incubation program and launches, you’ll receive a reward of $1,000 in USDT straight to your wallet. Participating is simple: 1. Share PROOF with founders or teams you believe would benefit from our incubation program. 2. When they apply through [apply.proofplatform.io](https://apply.proofplatform.io/), have them mention your name as their referrer. 3. Once their project completes our incubation period and officially launches, you'll receive your reward. No questions asked. There’s no limit to how many successful referrals you can make. Every project you bring that launches through PROOF earns you another $1,000 in USDT. # Brand Guidelines Our PROOF Brand Guidelines are used to maintain brand consistency across all channels. We've put together some PROOF Brand Guidelines to help us maintain brand consistency across all channels. Within the brand guidelines, you can download our [logo kit](https://drive.google.com/drive/folders/136EHiNArIU6QINBq-zBeNJpZ2Lk4yb7f?usp=sharing) and grab our brand colors, amongst other things.
{% file src="/files/PE9jGqhDbeT9vaGdBI54" %} Also available on [**Google Drive**](https://drive.google.com/file/d/1xGo9dKgSrEdui7eEdOcAPtVuXoZWE0ts/view?usp=sharing) **↗** # Handy links A collection of handy PROOF related links... ### 🚀 PROOF Platform: PROOF website: [**https://proofplatform.io**](https://proofplatform.io) **↗** Discover projects: [**https://proofplatform.io/projects**](https://proofplatform.io/projects) **↗** PROOF Pass: [**https://proofplatform.io/pass**](https://proofplatform.io/pass) **↗** ### 💎 $PROOF token: Learn more: [**https://proofplatform.io/rewards**](https://proofplatform.io/rewards) **↗** View chart: [**$PROOF**](https://www.dextools.io/app/en/ether/pair-explorer/0xae65deb03bb02e7a66fb76ff9349968e185bbc38?t=1763018576187) **↗** Stake $PROOF: [**https://stake.proofplatform.io/**](https://stake.proofplatform.io/) **↗** ### 👨‍🚀 Join the community: Telegram: [**https://t.me/PROOFplatform**](https://t.me/PROOFplatform) **↗** X: [**https://x.com/PROOFplatform**](https://x.com/PROOFplatform) **↗** Medium: [**https://medium.com/@proofplatform**](https://medium.com/@proofplatform) **↗**